Plug emerged as a response to the global necessity of human connection during the Covid-19 pandemic. Created at a time when physical distancing became mandatory, the work powerfully embodies the company’s core ethos: we need each other to build the world we want to live in. Plug serve as a reminder that developing empathy and showing support or “plugging into each other” is crucial. It is a work that predicted a decade of irreversible change, underscoring the vital importance of human connection in the current global landscape.